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YES is a biennial conference targeted at staff from EUROSAI member institutions, and was being hosted in London by the UK National Audit Office.

The conference, aimed at the younger age group auditors, addresses a different them each year, with the London event focussing on how to stay relevant in a changing world.

Our concept for the event branding focussed around an ever changing logo. ‘Yes’ could be visualised in many different forms, with each iteration being formed from the same underlying grid structure – a structure that underpins the identity in the same way that rules and structure underpin auditing.

The bright vibrant colour palette, combined with large dynamic crops of letterforms create an attention grabbing identity that is constantly flexing and adapting to the applications it is featured on.