Fair and transparent branding and identity design for The Commissioner

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Client

The Ethical Standards Commissioner

Service

Branding and creative design

Sector

Public

The Commissioner and their team work within their remit to encourage fairness, good conduct and transparency in public life in Scotland

We created an identity to bring this to life.

Process

During the workshops in our discovery phase, the themes of fairness and transparency were discussed at length, and these proved themselves to be at the heart of what the Commissioner does.

Multiple brochure cover mockups on a flat table

Brand design

We created a new logo – with a feeling of being approachable and accessible, yet retaining strength and purpose – and developed a visual identity that reflected the themes of fairness and transparency across Scotland.

A transparent ‘equals’ sign, overlaid onto scenes of Scottish life, from rural to urban, created a simple, and powerful visual message for the Commissioner brand.