Design support for a university set in the heart of Birmingham

Client

Birmingham City University

Service

Branding and creative design

Sector

Education Public
BCU logo and name graphic

With over 31,000 students from over 100 countries, BCU is a large and diverse university with a focus on practice-based learning.

BCU brochure covers
BCU brochure internal spread
BCU brochure internal spread
BCU brochure covers
BCU brochure internal spread
BCU brochure internal spread

Creative design support

From strategic design to day-to-day marketing and communications, we work across BCU, with schools and departments, to implement and maintain a consistent design approach, while ensuring that our creative team is flexible and adaptable to deliver to BCU's requirements

Flexible delivery

We work as an extension of BCU's communication and design teams, trusted to deliver complex projects and brand consistency.

Our thorough internal processes ensure that BCU's guidelines, approach and ways of working are fully embedded in our teams, which allows us to respond to urgent and short turnaround requests with the same attention to detail, creativity and quality of output as any other BCU project.

BCU alumni poster visuals
BCU alumni poster visuals
BCU alumni poster visuals
Man looking at BCU poster
Our work spans a wide range of audience groups, from students to external stakeholders.
Student survey graphic showing the visual direction of the campaign

Brand framework

Our strategic design and design and artwork teams work together to deliver large, complex projects requiring both creative direction and large numbers of final assets. 

Projects such as HLSM+, a sub brand for a joint initiative and service with other external stakeholders, and the overarching creative framework for student surveys, brought together our knowledge of BCU's brand and how to develop distinctive visuals within existing guidelines.

Student survey graphic showing the visual direction of the campaign
Student survey graphic showing the visual direction of the campaign
Student survey graphic showing the visual direction of the campaign
Student survey graphic showing the visual direction of the campaign
Student survey graphic showing the visual direction of the campaign
Student survey graphic showing the visual direction of the campaign
Student survey graphic showing the visual direction of the campaign
Student survey graphic showing the visual direction of the campaign
Student survey graphic showing the visual direction of the campaign
Bannerstands of HLSM+
HLSM+ flyers in a grid

Maintaining brand consistency

Working with the previous BCU brand, and now the new, our teams have created a wide range of assets across print and digital, from one off flyers to complex campaign projects with dozens of assets.

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