Who are those users? What do they want? What did they have for breakfast yesterday? Good digital design is based on knowing your users. So we gather as much information as possible to make sure our designs give your users the best possible experience, while effectively communicating your brand.
We know digital, but nobody knows your business like you do.
So, we’ll ask about your customers, your processes, your existing digital assets and your goals. We’ll run interviews and workshops with key internal stakeholders, to understand the human behaviours, needs and requirements of your team and your users.
Our analysis will also consider current user profiles, web analytics, business plans, project positioning papers and brand strategies. Oh yes, we’re thorough.
Once we understand your business, we need to look at your users using in-depth user interviews, focus groups and user engagement surveys – there’s no point designing something until you know what your users need.
We develop personas and scenarios based on our research, using them to develop high level user stories and journeys.
This helps us understand your users and what they need.
We can then determine priority content, which will influence the design and structure of your site.
Once we’ve researched what it is your users need, we make sure they can find it easily. So we organise your information into an effective structure – an information architecture. This shows your site’s taxonomies, its main pages and how they relate to one another
We’ll give you a content delivery plan, showing which content needs to be removed, re-written or developed, and clarifying who is responsible for each content area and when it’ll be ready.
We’ll even give your content editors a style guide and a training workshop to help them review, migrate and condense your existing content.
With your structure agreed, we’ll develop wireframes – early designs of your pages.
They’ll be populated with your actual content, and you’ll be able to click between pages in an interactive prototype.
If you like, you can even leave useful feedback as you go.
Now all the graphic elements will begin to come to life.
Our surface design will be consistent with your brand, as well as meeting current standards in usability and accessibility.
The mock-ups will show how all your page elements (things like footers, forms and social media) will look.
Responsive sites automatically reformat themselves to adapt for different devices, giving the best possible user experience.
So in most cases, there’s no need for a separate mobile version – one site does it all.