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sportscotland digital portfolio comes to Civic

24 January 2009

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sportscotland, Scotland’s national agency for sport, is launching a major new digital communications strategy aimed at promoting the benefits and potential of sport to a wide audience including governing bodies of sport, local authorities, high performance athletes as well as the people of Scotland.

We have been appointed to lead the development of this three year strategy that will bring together 10 individual websites under one digital roof. Our aims are to bring in cost and time efficiencies and help deliver sportscotland’s corporate objectives of increasing participation in sport by investing in and uniting the people, places and thinking that make sport happen.

Central to the strategy will be a new sportscotland website that will act as an arena for anyone in Scotland to find out how they can get involved in sport and also help to forge stronger links at a community level between sports clubs, schools and councils. The site will be a database made up of thousands of events, venues, people and information. Presented in a creative and engaging way it will draw people in and give them reasons to return again and again.

Critically, social media will form an important element of the site, allowing users to personalise the site, defining and configuring their view of the site depending on their interests.

We are very excited about this new opportunity and are looking forward to working alongside the sportscotland team.