The Scottish Government wanted to spark a debate about our ageing population. We had to come up with something pretty special to get people talking.

Sharing Experience

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Here's what we did

Combining some smart online PR with creative technology that enabled people to 'age' pictures of themselves, we created a viral campaign that took on a life of its own, even grabbing the attention of GMTV and a DADI nominations.

Visit the Sharing Experience website

Portfolio

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