CIVIC limbers up for new Challenge Scotland project

07 August 2009

Here at CIVIC we’re digging out our trainers and limbering up in preparation for our latest project, namely the website redesign and rebranding of three of Scotland’s highest-profile organised charity walks:  Walk for Scotland, the Great Scottish 100 and the Edinburgh Christmas Walk.

We’ve been tasked with consolidating the sites into one distinctly branded portal and streamlining the online management of events, participants and affiliated charities. We also plan to rebrand the group of walks under the banner Challenge Scotland, with challengescotland.com becoming a national platform for fundraising events.

These events are an important part of the Scottish walking scene, with Walk for Scotland (previously the Great Scottish Walk) attracting over 6,000 entrants at its peak. While they aren’t promoted as competitions, with young and old participants encouraged to walk for charity or just for fun, there is a competitive element to each of them.

Commenting on the new project, CIVIC’s Client Services Director, Sam Miller, said: “I have taken part in The Great Scottish Walk several times now for MS Scotland, a charity close to my heart, and have found it hugely rewarding, especially after winning first female back in 2008.

“I’m delighted that CIVIC are going to be helping to raise awareness of the newly rebranded walks online while also becoming their main sponsor. You will see the CIVIC brand everywhere, which is fantastic for us.”

We’re taking on development of the project from our colleagues at Scotland Web Design, whose unflagging support for the events has helped make them a great success in the past.