Just in time for our colleagues trip to SXSW Interactive, we have launched our CIVIC Digital blog!
The news page will still be on our site to infom of new work and what we will call, the 'serious stuff', while our blog, Inside the Fishbowl, will focus more on events, colleagues, inspiration, technology and ideas from the brains behind the work at CIVIC.
Beginning on 12 March 2010, our colleagues will be filling the space with information and events direct form SXSW in Austin, Texas.
So pop on over, have a wee browse and please feel free to leave comments.
Join our team
03 March 2010
Digital Account Manager, Client Services Team
Overall responsibility:
Our Account Managers are responsible for nurturing long term client relationships, project management and winning new work. You’ll be working on all kinds of digital projects from large and technically demanding websites to digital marketing strategies and campaigns.
Key areas of responsibility:
The delivery of outstanding client service
Helping to identify and exploit new business opportunities (you‘ll be expected to present and write proposals)
Accurately identifying clients’ technical and marketing requirements
Development of digital marketing strategies with clients
Creation of detailed specification documents
Ensuring projects are delivered timely, accurately and efficiently to our ISO certified project management process
Liaising with key internal and external suppliers/contacts
Managing financial transactions with your clients: invoicing and reporting
Contributing to the development of initiatives within CIVIC (seminar programme etc)
Personal Qualities
Minimum 2 years experience of digital account management
Experience and understanding of digital project management
In-depth knowledge of web technologies, platforms and channels
Excellent communication skills
Ability to work on multiple projects under pressure
Ability to work autonomously
Ability to build and maintain strong working relationships internally and externally; great client facing skills
A passion for marketing and digital technologies
If you think this could be you, please send your CV to info@civicuk.com
A cool new project for CIVIC
25 February 2010
This month saw us launch the digital flagship for our latest client’s national PR and marketing strategy, RMD Power and Cooling’s rmduk.com
In an industry often driven by and saturated with technical detail, we recognised that RMD’s success lies in its mix of people and its relationship with clients and partners. Excellent customer service is the foundation on which RMD has built a reputation as one of Europe’s leading power and cooling specialists.
RMD appointed us to help them maximise this unique position and establish an online presence, designing and building a website. Only a handful of agencies have design and technology under one roof and are able to bring creative design to life and make it work on screen.
John Smykala, RMD’s MD comments on the website: “Working with a partner who would take the time to understand our business was absolutely critical. CIVIC definitely succeeded in positioning ourselves clearly and communicating a clear message to the market, delivering on extremely tight timescales.”
It was clear to us from the outset that a simple, stylish and people focused approach would be key to achieving ‘stand out’ in the marketplace. After an initial user profiling exercise, we designed a site architecture that focused on their key audiences and the company’s core products and services.
The site content was carefully planned to avoid using any technically heavy information. The design, imagery and functionality of the site was also designed to simplify and maximise on impact.
The end result is completely different to any of RMD's competitors and will help position the RMD brand where it wants and needs to be. The enhanced online presence reflects RMD’s aim to raise brand awareness across multiple markets and its positive outlook for growth in 2010.
CIVIC MD, Greig Tosh, explains: “We hardwire brand thinking into our code so our websites perform their primary function as a communications tool. There is nothing glamorous about power and cooling and our challenge was to understand RMD’s business and simplify a complicated technology - making it accessible and engaging to a corporate audience.”
Visit www.rmduk.com to find see our work in action and feel free to get in touch if you’d like to discuss this, or any new projects, in person.
sportscotland digital portfolio comes to Civic
24 January 2009
sportscotland, Scotland’s national agency for sport, is launching a major new digital communications strategy aimed at promoting the benefits and potential of sport to a wide audience including governing bodies of sport, local authorities, high performance athletes as well as the people of Scotland.
We have been appointed to lead the development of this three year strategy that will bring together 10 individual websites under one digital roof. Our aims are to bring in cost and time efficiencies and help deliver sportscotland’s corporate objectives of increasing participation in sport by investing in and uniting the people, places and thinking that make sport happen.
Central to the strategy will be a new sportscotland website that will act as an arena for anyone in Scotland to find out how they can get involved in sport and also help to forge stronger links at a community level between sports clubs, schools and councils. The site will be a database made up of thousands of events, venues, people and information. Presented in a creative and engaging way it will draw people in and give them reasons to return again and again.
Critically, social media will form an important element of the site, allowing users to personalise the site, defining and configuring their view of the site depending on their interests.
We are very excited about this new opportunity and are looking forward to working alongside the sportscotland team.
We recently added a new member to our team, Darcie Tanner Condie, who is our in-house digital and social media madame. Coming to us from Channel 4, she is here to provide Civic and our clients with advice, strategies, training and implementation to help meet the needs of the ever growing and demanding digital world. Darcie is experienced across the core disciplines of online marketing, including SEO, PPC, online advertising, social media marketing, viral and PR.
To throw her in at the deep end, Darcie is one of the delegates providing a workshop at Scotland’s Social Marketing Conference 2010, on 5 February at the Grosvenor Hotel here in Edinburgh on the topic of using social media for social change.
We are now offering a variety of packages for our clients ranging from social media seminars (introduction or bespoke), social media and digital strategies, team training, consultancy and strategy visualisation.
If this sounds like something you would be interested in or just want to find out more about how we can help you get involved more online, just drop an email to darcie@civicuk.com.
Our xmas treat
7 December 2009
Last year we were giving for xmas. This year we are giving and saving by doing xmas on a shoestring.
We have put together a twitter aggregator which pulls in tweets anytime someone mentions ShoestringXmas (#shoestringxmas).
To promote this fun tool we took old xmas cards - luckily weird people like Darcie collect them - and had rubber stamps made with our message, logo and charity we are donating to, Marie Curie, with the money we saved.
Many people are having a tough time this year and we felt it would be a good way to bring cheer, cheek and some possibly useful ideas to save!
We’re pretty excited here having completed our sponsorship work on www.challengescotland.com, which went live recently to the delight (we presume) of the thousands of participants who take part in the Edinburgh Christmas Walk and Walk for Scotland every year.
When Terry Crossley, stalwart organiser of these events, came to us with a portfolio of websites and a list of domains as long as your arm, we immediately saw the opportunity to pull it together into a single, sustainable platform under a common brand.
We’ve developed the brand and website so that there is now a fundraising engine to which charities can subscribe and easily raise funds, and any number of different events may appear there in future. Our goal is for Challenge Scotland to raise £10 million over the next five years.
CIVIC will be joining the fun at the Edinburgh Christmas Walk this year. Come and join us, choosing which charity you want to support from more than 25 that have subscribed so far.
The Edinburgh Christmas Walk takes place on Sunday 6 December, 2009, starting in Inverleith Park at 11am. If you prefer something a bit racier, the Edinburgh Christmas Fun Run starts at 9:30am.
Sign up now for some great days out, and to support your favourite charity: www.challengescotland.com
CIVIC limbers up for new Challenge Scotland project
07 August 2009
Here at CIVIC we’re digging out our trainers and limbering up in preparation for our latest project, namely the website redesign and rebranding of three of Scotland’s highest-profile organised charity walks: Walk for Scotland, the Great Scottish 100 and the Edinburgh Christmas Walk.
We’ve been tasked with consolidating the sites into one distinctly branded portal and streamlining the online management of events, participants and affiliated charities. We also plan to rebrand the group of walks under the banner Challenge Scotland, with challengescotland.com becoming a national platform for fundraising events.
These events are an important part of the Scottish walking scene, with Walk for Scotland (previously the Great Scottish Walk) attracting over 6,000 entrants at its peak. While they aren’t promoted as competitions, with young and old participants encouraged to walk for charity or just for fun, there is a competitive element to each of them.
Commenting on the new project, CIVIC’s Client Services Director, Sam Miller, said: “I have taken part in The Great Scottish Walk several times now for MS Scotland, a charity close to my heart, and have found it hugely rewarding, especially after winning first female back in 2008.
“I’m delighted that CIVIC are going to be helping to raise awareness of the newly rebranded walks online while also becoming their main sponsor. You will see the CIVIC brand everywhere, which is fantastic for us.”
We’re taking on development of the project from our colleagues at Scotland Web Design, whose unflagging support for the events has helped make them a great success in the past.
