SXSW interactive summary – Extending Your Brand? There’s an App for That
Event description: For many, brand extension into the digital realm means a Web site, a banner add, a viral campaign. But applications can extend conversations and perceptions of a brand, as well as add to discussions and ideas in compelling new ways. How can applications help your brand and idea be more authentic, genuine, user friendly, and just plain old fun? Learn from the folks that are making it happen. This panel is sponsored by Microsoft Silverlight.
This panel was very interesting and went into the different ways information that is dispersed has altered over the past few years, what constitutes a good and bad application and how brands should be interacting with their users. Maritt Colaizzi writes more about the panels favourite apps in her blog post App experts name favorites and you can read a transcript of the panel from Rachel Clark here.
In the past, a reduction in size meant a reduction in functionality. In today’s market, people expect a reduction in form size, but not performance. Mobility doesn’t mean lack in functionality.
(More …)
